There’s no arguing the fact that eating sensibly has become exceedingly difficult in today’s modern culture. Over the past 25 years America has been hammered by a tidal wave of low-nutrition foods that are cheap, convenient and calorie-dense. The result of this trend is that we now live in a nutritionally unsupportive environment that some people would characterize as toxic. Despite this trend there are effective ways to improve your diet. Building new eating habits in an unsupportive environment requires strategic thinking and good decision making. An “easy win” approach integrates both of these principles by focusing on making the easiest change first. This approach is especially useful for weight management. Cutting calories is as easy as finding high-calorie foods you can live without. Substituting low-calorie protein sources (fish, poultry, veggie burgers, etc.) for red meat is an "easy win" I use consistently. By focusing on "easy wins" I save thousands of calories in a typical week without feeling deprived. Evaluating the calorie consequence of your food choices can help you uncover "easy wins" that will save you calories without feeling deprived.